We support entrepreneurs and developers with their application succession plans and help them unlock capital for their businesses.
1Investment focus
Where we look: the platforms, markets, size and stake we target.
- iOS and Android
- Live on the App Store, Google Play or both.
- North America and Europe
- Apps whose core users are in these markets.
- Robust user base
- Long-time, returning users.
- Robust business model
- Proven revenue from subscriptions, purchases or advertising.
- Up to CHF 20K
- Investment per application.
- Majority participation
- We seek a majority stake. Founders can stay involved.
2Investment theses
Our blueprint for why we believe value hides where it does in the app economy.
Our core thesis
Value hides in the long tail of the app stores.
Capital and attention in the app economy concentrate on a handful of major publishers. Among more than five million apps, smaller applications with highly loyal user bases are routinely overlooked, undervalued and underinvested in, despite significant growth potential.
App count: 42matters, October 2026Where we see it today. Open a thesis to get more details.
I Keeping minds sharp will only grow in importance. We look for daily word, logic and number games, and learning and habit-building apps with loyal, returning players.
Daily puzzles and learning streaks have become a ritual for tens of millions of people. A streak turns a game or a lesson into a habit that lasts for years, and that is exactly the kind of loyalty we invest in.
II An ageing population rewards apps designed for older adults. We look for simple calendars, reminders, large-type utilities, photo and family apps, and games built for clarity rather than speed.
Most older adults now own a smartphone, and their number grows every year with demographics. They are the users who value familiarity most: once an app fits their routine, they keep it and prefer that it does not change under them.
III Rising costs and economic uncertainty make financial literacy a must-have. We look for budgeting, expense, bill-splitting and savings-tracking apps. Tools for tracking, not financial advice.
Higher living costs have pushed people to track their money closely. A budgeting app holds years of a person’s financial history, which makes it one of the stickiest tools on a phone. When a large provider walks away, its loyal users need a new home.
3Acquisition approach
How we evaluate and complete an acquisition: few deals, each made with high conviction.
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First conversation
A confidential exchange about your app, its users and your plans for the future.
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Evidence review
We study the app’s own data: user retention over several years, revenue quality and what long-time users say.
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Fair offer
A price based on sustainable earnings, never on optimistic growth stories, with clear terms from the start.
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Handover
A quick, orderly transfer. Founders can stay involved as minority partners.
4Operating principles
How we operate and grow the apps we acquire, creating differentiated, long-term value.
Users first
Every change is judged by what it does for the people who already use the app, not by what it might do for growth.
Fundamentals before features
Stability, speed, store compliance and support come first. New features follow only once the basics are right.
Change slowly and visibly
Small, staged releases with clear notes, so no one opens the app to find an interface they no longer recognise.
Listen to long-time users
Our most loyal users know the app best. Their reviews and support requests set the order of our work.
Hold for the long term
We buy to keep. Decisions are made for the next decade, not the next quarter.